New River Castings

Our website uses Google’s “Website Call Conversion” program to track website visitors from Google AdWords’ paid listings with specific call tracking phone numbers. This allows us to identify the keywords users are searching prior to calling us. Google’s Website Call Conversion program only tracks calls generated from Google’s AdWords search engine advertising network.

Our website uses “Google Analytics” to collect information about the use of our site, which we then use to improve our site and services. We do not delete the data we collect through Google Analytics. Google Analytics does not collect any personally identifiable information. However, it can collect non-personal information, such as IP addresses, browser types, system types, and the referring URLs. It also assigns your device a unique user ID, which can then be used to track the pages you access on our site, as well as the frequency and duration of your visits